Branding & Visual Identity for Coaches
A considered rebrand for coaches who’ve outgrown DIY.
If your branding no longer reflects the quality of your work, this package helps you reset with clarity and intention — without starting from scratch or overcomplicating the process.
The focus is on creating a brand that reflects where you are now and supports where you’re going next.
Brand design for coaches
A focused, strategic rebrand designed to bring consistency, polish, and confidence to your visual identity.
The result is a brand that feels professional, cohesive, and consistent across your website, marketing, and client experience.
This package is a good fit if you:
- started your business with DIY branding
- feel your visuals no longer match your expertise
- are refining your niche or repositioning your work
- want your brand to feel more polished and intentional
- value guidance and clarity over endless choice
If you’re looking for a highly experimental or agency-style brand development process, this may not be the right fit.
What’s included in a branding package.
- Brand discovery and direction
- Refined colour palette
- Typography system (selected for clarity and longevity)
- Primary and secondary logo
- Icon or submark where appropriate
- Short-form brand guidelines
- A small set of branded social templates
Everything is designed to work together, so your brand feels consistent wherever it shows up.
Branding and website design work best when they’re developed together, which is why many clients combine this with my web design for coaches service.
How it works.
1. Discovery
You’ll complete my business and brand questionnaire and share any relevant context. This helps define the direction before any design work begins.
2. Brand Development
I’ll develop your brand identity with a focus on clarity, cohesion, and usability.
3. Refinement
You’ll review the work and have the opportunity to request refinements.
4. Delivery
You’ll receive your brand assets and guidelines, ready to use across your website and marketing.
The Result.
By the end of the process, you’ll have:
- A cohesive brand that reflects your expertise
- Clear, confident visuals you can use consistently
- A brand that feels aligned with your current work
- A solid foundation for your website and future marketing
Most clients describe the outcome as feeling “settled” and “clear”.
A note on scope.
This is a refinement and repositioning package, not a full-scale brand strategy project.
If you need in-depth market research, naming, or extensive brand architecture, we can discuss a different approach.
Pricing reflects the scope of the work and the level of support involved.
I work with a limited number of clients at a time to ensure each project receives the attention it deserves.
Next steps.
If you’re ready for a brand that feels more considered and professional, the next step is to get in touch.
If you’re unsure whether your brand or website is the issue, a website review can help you decide the best next step.