resources for coaches
Resources
A small collection of tools and platforms I regularly recommend to clients. The tools below are grouped by purpose, reflecting how most businesses build and refine their online presence over time.
These are resources I trust and use myself, chosen for clarity, ease, and reliability.
Website Essentials
Hosting, platforms, and tools that form the foundation of a professional website.
Design & Marketing Tools
Tools to support branding, content, and communication once the foundations are in place.
Business Setup & Systems
Practical tools that support boundaries, bookings, payments, and organisation.
Some of the links on this page are affiliate links, which means I may receive a small commission if you choose to sign up — at no additional cost to you.
I only recommend tools I genuinely use or trust, and any recommendations are based on my own experience.
Website Essentials
Krystal Hosting
What it is
UK-based web hosting with a strong focus on performance, sustainability, and customer support.
Why I recommend it
Krystal is reliable, straightforward to work with, and one of the few hosting companies to achieve B Corp certification. Their support is genuinely helpful, and their infrastructure is well suited to WordPress sites that need to be stable and secure without unnecessary complexity.
Best for
Coaches and small business owners who want dependable, ethical hosting without confusing upsells or technical overwhelm.
Termageddon
What it is
A policy generator for websites, including privacy policies and cookie policies.
Why I recommend it
Website compliance is easy to overlook. Termageddon keeps policies up to date automatically as regulations change, which removes a lot of ongoing admin and uncertainty.
Best for
Business owners who want peace of mind around website compliance without managing legal updates themselves.
Design & Marketing Tools
Canva Pro
What it is
A design platform for creating on-brand marketing materials, documents, and social graphics.
Why I recommend it
Canva makes it possible to maintain visual consistency without needing design software or technical knowledge. Used well, it’s a practical tool for implementing a brand — not replacing one.
Best for
Business owners who want to create and update their own assets confidently, once their brand foundations are in place.
Flodesk
What it is
An email marketing platform focused on clean design and ease of use.
Why I recommend it
Flodesk is intuitive, visually consistent, and doesn’t require technical setup to get started. It’s a good option if you value design clarity and want to build an email list without wrestling with complex systems.
Best for
Coaches and service-based businesses who want a simple, well-designed email setup.
Business Setup & Systems
TidyCal
What it is
A simple scheduling tool for bookings and paid appointments.
Why I recommend it
TidyCal is lightweight, affordable, and does exactly what it needs to without unnecessary features. It’s ideal for offering structured availability without opening your entire calendar or adding friction.
Best for
Solo business owners offering reviews, calls, or paid sessions who want control over their availability.
Tally
What it is
A form builder for creating clean, flexible forms and questionnaires.
Why I recommend it
Tally is simple to use, visually unobtrusive, and far more flexible than many traditional form tools. It allows you to collect information in a way that feels considered and user-friendly, without unnecessary complexity or branding distractions.
Best for
Business owners who want to gather enquiries, feedback, or client information clearly and efficiently — without turning forms into a barrier.
ThriveCart Pro
What it is
A checkout and sales platform for selling digital products, services, and online offers, with the option to add Learn+, a simple content delivery system, when you’re ready.
Why I recommend it
ThriveCart provides a reliable, flexible checkout without requiring a full e-commerce setup. It handles payments, order management, and basic automations in one place.
One of its strengths is how easily Learn+ can be added. This allows you to host and deliver courses, workshops, or paid resources without introducing a separate platform, which keeps your tech stack simple as your business evolves.
Best for
Coaches and service-based business owners who want a straightforward way to sell services now, with the option to introduce digital products or passive income streams.